How to Build the Perfect LinkedIn Profile

Creating a LinkedIn profile is a great way to highlight your work experiences, achievements and skills. In addition to showcasing what’s on your resume, you have the opportunity to network with industry professionals—and potential employers, share content, and search and apply for jobs. Follow these top tips to build and improve your LinkedIn profile.


Choose a Professional Profile Picture:

Choose a professional and clear headshot where you're dressed appropriately for your industry. A friendly and approachable expression is recommended.


Choose a Background Photo that Represents You:

Select a background photo that aligns with your professional interests or industry. This could be an image related to your field of expertise or a simple, clean design.


Craft a Compelling Headline:

Craft a concise and descriptive headline that highlights your current role and key skills. This is one of the first things people see, so make it compelling.


Write an Authentic Summary:

Write a well-crafted summary that captures your professional background, skills and aspirations. Use this section to showcase your unique value proposition, experience and career goals. Be authentic and let your personality shine through.


Include Your Relevant Experience:

List your work experiences in reverse chronological order. Include your job titles, company names, dates of employment and a brief description of your roles and accomplishments. Use bullet points to highlight your key achievements and responsibilities.


Add Your Educational Background & Certifications:

Add your educational background, including degrees, institutions and graduation years. You can also include any relevant certifications or courses you've completed.


List Your Skills & Endorsements

List your relevant skills, and don't hesitate to include both hard and soft skills. Your connections can endorse these skills, validating your expertise.


Showcase Your Accomplishments:

Highlight your achievements by adding sections like "Publications," "Projects," "Languages," "Certifications," and "Volunteer Experience." Include any awards, publications or special projects you've been a part of.


Request Recommendations:

Request recommendations from colleagues, supervisors or clients who can vouch for your skills and work ethic. Personalized recommendations add credibility to your profile.


Add Your Interests:

Follow companies, influencers and groups relevant to your industry. This shows your engagement and helps you stay updated on industry trends.


Provide Your Contact Information:

Provide your contact details, such as your email address and, if comfortable, your phone number. This makes it easy for potential employers or collaborators to reach out to you.


Adjust Your Privacy Settings:

Adjust your privacy settings according to your comfort level. You can control who sees your connections, activity feed and other profile details.


Post Regular Updates:

Keep your profile up to date. Share relevant articles, insights and updates from your industry. Engaging with your network demonstrates your expertise and interest.


Create a Custom URL:

Personalize your LinkedIn URL to make it easier to share. Ideally, it should include your name (e.g.,


Be Professional:

Remember that LinkedIn is a professional platform. Avoid sharing personal or controversial content that might not align with your professional image.