With the onset of COVID-19 in 2020, Cook County recognized the importance of the tourism and hospitality industry and allocated $10 million of American Rescue Plan Act funds to support resiliency in this sector with a focus on suburban Cook County. The five suburban Convention and Visitors Bureaus (CVBs) in Cook County came together and developed Cook County Tourism Alive.

Direct investment in local communities:

Each of the five participating Convention and Visitor Bureaus (CVBs) are developing new initiatives or expanding existing ones with direct support and funding from Tourism Alive. The CVBs participating in this program are:




Tourism Alive represents a partnership with the Cook County Bureau of Economic Development, and the five partner CVBs, Chicago’s North Shore CVB, Chicago Southland CVB, Meet Chicago Northwest, Rosemont CVB and Visit Oak Park. Tourism Alive convened a broad range of local stakeholders to provide insights and engagement related to this innovative program.



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